Why I Became Cruelty Free


It’s time to make some changes.


There’s so much going on in the world, and we are each fighting our own battles, but some people have the ability to see the bigger picture. They shine with happiness because they choose to fill their lives with compassion and love for animals and the planet. I want to be one of those people. Every day recently I’ve been thinking more and more about what I can do to be a better person. I’m an animal-lover by nature, never mind the pun. But it wasn’t until a recent makeup shopping trip that I learned my money could be funding animal testing. Here’s how I realized I wanted to go cruelty free and why this decision, is here to stay.

I was picking up some of The Body Shop’s Tea Tree 3 in 1 cream when I came across a  petition to ban animal testing. Testing on animals was something I had overlooked. I didn’t know or take notice to anything about it but on that day, I needed to know more. I came across a graphic video explaining what animal testing is. I’m welling up with tears right now just thinking about it. It sparked my transition to go cruelty free. I don’t need to compromise the welfare of any animals to make my lashes longer and brows thicker. So that was it. I was inspired and I wanted to make a change to go cruelty-free.

I decluttered all my non-cruelty free makeup from my makeup collection (watch the video by clicking here). I made a commitment to buy and use only cruelty-free makeup. And you know what, I have actually stuck to it. Because it was so easy. There are so so so many brands now who are cruelty free; Charlotte Tilbury, Urban Decay, NYX, Toofaced, Kat Von D, Catrice. I see no need to buy anything from brands that tests on animals! The best part is I’m not sacrificing anything. I love my makeup collection and I love celebrating brands that don’t test on animals.

A brand is cruelty free if they do not test any of their products on animals anywhere in the world. In the EU there is a ban on animal testing but that does not mean that the brand is cruelty free. Brands that sell in mainland China are not cruelty free because they are required by law to test on animals which means that the company as a whole is not cruelty free. Any company that sells their products in mainland China knowingly allows their products to be tested on animals in order to be allowed to sell in China. Please do research information on animal testing and cruelty free brands as there are lots of points I haven’t touched on here yet.

If you want to research the products in your own makeup bag, Cruelty Free Kitty, PETA and Leaping Bunny’s are the best for checking on the cruelty-free status of most brands. I google the brand’s name to see whether or not it is cruelty-free and check the company’s website too. I’ve also reached out to the companies by email to ask if their products or ingredients are tested on animals.

I truly hope this helped, even to spark an idea for how you could change to cruelty free too. If you are cruelty free – I would love to know why you decided to go cruelty free? And how easy you found switching over to cruelty free products.


  1. Logical Harmony: https://logicalharmony.net/
  2. Cruelty Free Kitty: https://www.crueltyfreekitty.com/

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